A visual for H&M’s summer campaign featuring Beyoncé.
Photo By Inez van Lamsweerde and Vinoodh Matadin
HOT TOPIC: It’s still wintry in Sweden, but that country’s most famous retailer, H&M, tapped Beyoncé to heat up its summer advertising push. The recording artist is to appear in television commercials, print ads and billboards — and she also had a hand in designing looks in the collection.
“They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.
Inez van Lamsweerde and Vinoodh Matadin lensed the print spots in Nassau, Bahamas, while the commercial was directed by Jonas Åkerlund and features a new Beyoncé track, “Standing on the Sun.” “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” Beyoncé commented.
The print and outdoor ads read, “Beyoncé as Mrs. Carter in H&M,” referencing the title of her upcoming world tour, with the collection available in stores and online starting in May.
It’s about time! As a Miami girl I’ve been waiting for this store for more than a while. I’m telling you I had a dream it was going to open in Miami Beach and it happened! Right now there is an H&M Pop Up Shop, but the store will be opening on November 8th in Miami Beach. Aventura Mall will be opening one more by the end of the year.
The fashionista is moving on to her next business venture as it was recently announced that the red-head is officially the new face of the clothing empire H&M.
A source tells the New York Post gossip column Page Six, “She’s shooting an H&M campaign in New York.”
The “Video Games” performer follows in the footsteps of soccer hottie David Beckham well as pop icons Madonna and Kylie Minogue who have all posed for the international brand.
While the H&M Lincoln Road retail location is still being built, H&M has announced that it will be opening a Miami Beach pop-up shop this Friday June 1st to hold you down all summer long.
H&M, Hennes & Mauritz, the popular global retailer known for offering fashion-forward apparel and quality basics, is excited to announce its highly anticipated arrival in Miami by opening a fantastic new pop-up shop in South Beach. This unique H&M shop will provide local Miami shoppers a preview of what’s to come when it opens its flagship store at the historic Lincoln Theatre on Lincoln Road this fall. Opening June 1st at noon, the H&M Miami pop-up shop will, for the first time, give local Miami Beach shoppers access to the latest trends at the best prices.
“With the exciting grand opening of our flagship store right around the corner, we are thrilled to offer Miami consumers a sneak peak of what’s to come just in time for the summer,” says Daniel Kulle, U.S. President for H&M. “The opening of the H&M Miami pop-up shop signifies the beginning of a strong relationship between H&M and Miami shoppers.”
The approximately 3,380 square foot space will feature H&M summer fashion for ladies and men. This location will also carry H&M’s fantastic accessories, as well as men’s and women’s swimwear starting at just $4.95. Allowing Miami Beach consumers to shop in style, H&M’s Miami pop-up shop will offer the latest summer trends in chic colors such as vibrant neons, aquatic blue tones, and soft pastels. Key items for women will include dresses from $12.95, summer tanks starting at $4.95, and shorts for $12.95. Men will be able to purchase short sleeve shirts and swim apparel starting at $12.95, and shorts for $19.95.
H&M Miami Pop-up Shop
1669 Meridian Avenue
Miami Beach, Florida, 33139
The pop-up shop can be reached by phone at (305) 695-0324. Store hours will be Monday through Thursday 11:00 a.m. to 10:00 p.m., Friday through Saturday 11:00 a.m. to midnight and Sunday noon to 10:00 p.m.
The shop will be open from June 1st, 2012 through September 2012.
Article taken by The305.com