Lana Del Rey Is The New Face of H & M

Published June 24, 2012 by leaveittogossip

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The fashionista is moving on to her next business venture as it was recently announced that the red-head is officially the new face of the clothing empire H&M.

A source tells the New York Post gossip column Page Six, “She’s shooting an H&M campaign in New York.”

The “Video Games” performer follows in the footsteps of soccer hottie David Beckham well as pop icons Madonna and Kylie Minogue who have all posed for the international brand.

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