Stefan Heidenreich, head of Nivea’s parent company Beiersdorf, released a statement regarding RiRi’s release:
“Rihanna is a no go. I do not understand how to bring the core brand of Nivea in conjunction with Rihanna. Nivea is a company which stands for trust, family and reliability.”
After Rihanna received the news, she tweeted a picture of Heidenreich saying, “No caption nesseccary.” Ouch!