H&M has announced its latest designer collaboration with Parisian designer Isabel Marant.
“H&M works with the best designers, and this invitation is an exciting honor,” Marant said in a release. “I aim at creating something real–something women want to wear in their everyday lives–with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”
The collection will hit 250 H&M stores as well as the brand’s website on November 14.
Check out Marant talk about her collaboration below: