I know I’m a little late on this, but last week was my birthday and I was quite busy. Beyonce landed a $50 million dollar contract with Pepsi. You know 2013 is Beyonce’s year.
According to the New York Times, as well as various other outlets, the global deal includes not only a slew of commercials for an extended period of time, but tons of product placements in her videos, tour sponsorship and even a limited edition Pepsi can feature her beautiful face. The can will hit Europe first in March and later in the US in the following months.
You can read more about the Pepsi deal here.