Tomorrow, the highly anticipated Isabel Marant for H&M collection will be available in select stores at 8:00 amlocal time and at hm.com from 12:00 pm EST.
Marant’s Parisian aesthetic echoes throughout the collection, which focuses on stylish easy-to-wear garments for ladies, men and kids. The collection is expected to be highly sought after – so make sure you’re first in line tomorrow!
H&M has announced its latest designer collaboration with Parisian designer Isabel Marant.
“H&M works with the best designers, and this invitation is an exciting honor,” Marant said in a release. “I aim at creating something real–something women want to wear in their everyday lives–with a certain carefree style. I think this is very Parisian: You dress up, but don’t pay too much attention to it, and you still look sexy. The collection is infused with this kind of easiness and attitude. Everything can be combined following one’s own instincts, and my take on fashion is all about personality.”
The collection will hit 250 H&M stores as well as the brand’s website on November 14.
Check out Marant talk about her collaboration below:
A visual for H&M’s summer campaign featuring Beyoncé.
Photo By Inez van Lamsweerde and Vinoodh Matadin
HOT TOPIC: It’s still wintry in Sweden, but that country’s most famous retailer, H&M, tapped Beyoncé to heat up its summer advertising push. The recording artist is to appear in television commercials, print ads and billboards — and she also had a hand in designing looks in the collection.
“They are full of her own personal style,” said Ann-Sofie Johansson, head of design at H&M. Items include what’s described as “the perfect body-con dress,” a beach gown slashed to the thigh, high-waist shorts and a sleeveless shirt. In one of the ad images, Beyoncé wears a tie-dye bikini from the H&M for Water range, with a quarter of sales donated to the WaterAid charity.
Inez van Lamsweerde and Vinoodh Matadin lensed the print spots in Nassau, Bahamas, while the commercial was directed by Jonas Åkerlund and features a new Beyoncé track, “Standing on the Sun.” “It was a beautiful shoot on a tropical island. It felt more like making a video than a commercial,” Beyoncé commented.
The print and outdoor ads read, “Beyoncé as Mrs. Carter in H&M,” referencing the title of her upcoming world tour, with the collection available in stores and online starting in May.
As we know the H&M Lincoln Store will be opening in November 8, 2012 at noon, but according to Miami.com they will be a private performance by Flo Rida himself.
The party is VIP Only at the iconic art deco Lincoln Theatre on Lincoln Road.
It’s about time! As a Miami girl I’ve been waiting for this store for more than a while. I’m telling you I had a dream it was going to open in Miami Beach and it happened! Right now there is an H&M Pop Up Shop, but the store will be opening on November 8th in Miami Beach. Aventura Mall will be opening one more by the end of the year.
The fashionista is moving on to her next business venture as it was recently announced that the red-head is officially the new face of the clothing empire H&M.
A source tells the New York Post gossip column Page Six, “She’s shooting an H&M campaign in New York.”
The “Video Games” performer follows in the footsteps of soccer hottie David Beckham well as pop icons Madonna and Kylie Minogue who have all posed for the international brand.